Hal Bloom
Hal Bloom
VP, Market Intelligence
Sage North America
 Gary Class
Gary Class
Senior Vice President, Enterprise Customer Analytics
Wells Fargo
 Gina Fleming
Gina Fleming
Sr Analytics Data Insights
Forrester Research
 Todd Hale
Todd Hale
SVP, Consumer & Shopper Insights
 Larry Midyett
Larry Midyett
Manager, Customer Service, Quality Assurance
 Eric Rasmussen
Eric Rasmussen
Vice President Market Research
 Gerard J. Tellis
Gerard J. Tellis
Neely Chair of American Enterprise
USC Marshall School of Business

Leveraging Analytics for Customer and Business Value Creation

“In the world of big data, customer analytics is the holy grail for marketing.” (source: Customer Relationship Management)

IQPC is pleased to present our 3rd Annual Analytics and Intelligence Summit. The event will take a customer-centric approach to guiding, driving, managing and optimizing key customer decisions based on a systematic analysis of the customer data and behaviour. We will explore best practices for gathering and analysing customer information in order to build deeper and more effective customer relationships and improve strategic decision making.

Despite the focus on corporate data centricity, companies are having trouble with using customer data to drive more informed marketing, customer service, operations, sales and executive decisions. Many B2B and B2C customers suffer from the “Fort Knox” phenomenon with data (both structured and unstructured) locked away in functional silos.

In Forrester’s State of Customer Analytics Report, the conclusion is made that lack of data management, integration and quality are the biggest inhibitors to making better use of customer analytics. 54% of companies surveyed have difficulty managing and integrating data from varies sources while 50% are concerned about data quality

At this event, researchers, marketers and customer experience professionals will explore the latest research methodologies and strategies for understanding the key role that listening to customers and investing in their key moments of truth play.

Who you will meet at the 3rd Customer Analytics and Intelligence Summit?

This cross-industry event brings together senior-level professionals from a diversity of industries with responsibilities in:

  • Marketing
  • Marketing Analytics
  • Consumer Insights
  • Shopper Insights
  • Market Research
  • Web Analytics
  • Social Media Analytics
  • Digital Analytics
  • Customer Experience
  • Marketing Strategy
  • Shopper Marketing
  • Online Marketing
  • Social Media Marketing
  • Search Marketing
  • Market Optimization
  • Digital Marketing
  • Customer Strategy
  • Loyalty and Analytics

Our distinguished speaker faculty will provide you with you with the tools and insight needed to:

  • Take a holistic view of customer knowledge – from traditional and emerging sources
  • Uncover and harness customer insights to improve customer experience
  • Close the loop by applying customer insights to improve the business and gain competitive advantage
  • Gain clear visibility into sales, customer service, products and channels by having a unified view of key analytic metrics across the company to ensure consistent decision making
  • Position customer data analytics at the forefront of operations, company culture and commercial strategy
  • Capture insights and aggregate data in an omni-channel environment where big data, social and mobile are more important than ever
  • Employ sophisticated analytical tools to gain a holistic view of the customer experience, create new methods of engagement, and develop a comprehensive picture of customer’s behaviors
  • Develop a concrete strategy for customer intelligence that includes a roadmap and breaking down functional silos
  • Link VOC to financial value creation – extract VOC to ignite innovation across product development, service model, employee training and brand identity
  • Optimize Marketing ROI, through Analytics & Customer Intelligence
  • Understand the future customer – leverage disparate information sources to more holistically identify relevant attitudes, behaviors and expectations of the new consumer
  • Employ speech, text and predictive analytics to hear the customers in real time, track trends and predict future behavior
  • Translate data into actionable information that can be used by all levels of the company. and optimize the business value of the data
  • Capitalize on social media by selecting the best tools, leveraging dashboards for analysis and merging social media with customer records to drive the bottom line
  • Understand consumer mobile usage and extract relevant and timely insight from mobile apps
  • Increase the effectiveness of loyalty programs through customer insights and analytics

For more information regarding IQPC’s 3rd Customer Analytics & Intelligence Summit contact us by email at Enquiry@iqpc.com or call 1.800.882.8684

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