Building a Data-Fluent Organizational Culture
Data is the new business language, forever transforming organizational models and customer relationships. What’s more, fueling leading 21st century organizations are robust datasets, generating actionable insights toward product innovation, optimal customer experiences, and enriched brand loyalty. Nonetheless, a meager 1% of customer data is analyzed by organizations, revealing a major insights-to-action gap.
To simply be a purveyor of data is not enough. Customer Insights, the lifeblood of every data-driven enterprise, must be prioritized from the top-down to optimize customer interactions across all touchpoints, effectively communicate internally, and ultimately make executive decisions driving hardline ROI.
In its 5th iteration, the Customer Insight & Analytics Summit returns with fresh, collective perspectives to steer your organization towards data fluency. Capitalizing on the analytics maturity curve, for the first time ever it will feature “Birds of a Feather” track sessions, separating early versus advanced maturity change leaders.
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