A 360 Degree Understanding of Behavior: Uniting research & data for actionable insights
July 23 – 24, 2013, San Diego
Customer insights result in knowing your customer needs and are the single most important factor in building innovation, creating compelling marketing communication and driving purchasing behavior. Today, consumers are in charge and to get them to act, requires a holistic view of understanding what makes them tick.
Join us for the 2nd Customer Analytics & Intelligence Conference as researcher, marketers and customer experience professionals explore all the latest research methodologies and ways to action insights to drive your business forward. Topics will include big data, understanding consumer choice, mobile insights, neuroscience, consumer psychology, social media listening and customer centricity.
Let the stats do the talking…
- According to an IBM study surveying 1,700 CMO’s worldwide, the marketing profession is being transformed by “Customer Insights,” the proliferation of new mobile devices and the emergence of social media
- According to Gartner, CIO's will spend more than $230 billion on Analytics technologies over the next five years
- In a 2012 BRITE-NYAMA (Columbia Business school and New York American Marketing Association) study, 91% of senior corporate marketers believe that successful brands use customer data to drive marketing decisions
Join us as we merge yesterday’s success stories with today’s intelligent actions!
Who you will meet at the 2nd Customer Analytics and Intelligence Summit
This cross industry event brings together senior-level professionals from a diversity of industries with responsibilities in:
- Customer Insights
- Marketing analytics
- Consumer Insights
- Shopper Insights
- Market research
- Web analytics
- Social media analytics
- Digital analytics
- Customer experience
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- Marketing strategy
- Marketing
- Shopper marketing
- Online marketing
- Social media marketing
- Search marketing
- Market optimization
- Digital marketing
- Customer strategy
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The need to deeply understand behavior is GREATER THAN EVER. However, understanding your customers isn’t enough - translating insights into action is what counts. Customer insights result in knowing your customer needs and are the single most important factor in building innovation, creating compelling marketing communication and driving purchasing behavior.
If you provide customer analytics solutions, this event is the perfect opportunity to showcase your products and services. Conference sponsorship offers a wide range of benefits irrespective of your company size or market share.
Take the initiative and book your space to position your company as a market leader! Email simon.copcutt@iqpc.com or call us at 1-866-232-8660.