Building a Data-Fluent Organizational Culture

Data is the new business language, forever transforming organizational models and customer relationships. What’s more, fueling leading 21st century organizations are robust datasets, generating actionable insights toward product innovation, optimal customer experiences, and enriched brand loyalty. Nonetheless, a meager 1% of customer data is analyzed by organizations, revealing a major insights-to-action gap.

To simply be a purveyor of data is not enough. Customer Insights, the lifeblood of every data-driven enterprise, must be prioritized from the top-down to optimize customer interactions across all touchpoints, effectively communicate internally, and ultimately make executive decisions driving hardline ROI. 

In its 5th iteration, the Customer Insight & Analytics Summit returns with fresh, collective perspectives to steer your organization towards data fluency. Capitalizing on the analytics maturity curve, for the first time ever it will feature “Birds of a Feather” track sessions, separating early versus advanced maturity change leaders. 

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Featured Speakers for 2016:

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Main Takeaways

 

Inspire the CULTURE SHIFT necessary to achieve analytical inquisitiveness, agility and overall customer-centricity

 

Benchmark your customer analytics maturity against other organizations with featured Birds-of-a-Feather track sessions

 

Identify the key players to champion your path to data fluency

 

Uncover tactical steps you can take in breaking down your organization's data silos

 

Build strategies toward bridging your customer insights into action

 

Navigate the burgeoning customer analytics ecosystem with the latest technologies during our networking demonstration drives!


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